Lululemon Video Production


Client: Lululemon
Services: Video Production, Photography, Post Production, Aerial Cinematography

Lululemon Seawheeze Festival

Lululemon welcomes more than 10,000 runners for the SeaWheeze Half Marathon and Sunset Festival.

SeaWheeze has fast become one of the most popular half marathon experiences in the world and an unforgettable way to discover lululemon’s roots in the Pacific Northwest and the inspiration behind the iconic Canadian athletic brand.

The SeaWheeze race route showcases Vancouver’s picturesque waterfront. The course winds through Stanley Park and along the city’s extensive seawall, downtown and the beachside community of Kitsilano, where lululemon was founded and where its global headquarters and very first store are still located.

Lululemon Ambassadors from around the world led runners past an array of energetic and eclectic cheer stations, featuring everything from a full-size boxing ring to outdoor spin classes to keep the sweat and fun flowing for 21.1 km.

The SeaWheeze Sunset Festival is the official after-party for runners, their friends and family, and the community of Vancouver. It was an honour to work with lululemon and our mindlite team of 24 video specialists, producers, aerial cinematographers, photographers, and production crew to create this amazing  video production.

“Absolutely Fantastic! Cant wait for the next production. ”

Rob West Creative Director