Yokohama Tires


Conquer Winter

Give winter weather the cold shoulder with an iceGUARD tire designed to handle snow and ice. Shop all iceGUARD tires Shop Tires / iceGUARD SNOW, SLUSH, RAIN OR ICE? NO PROBLEM. Whatever the winter forecast, iceGUARD has you covered with the wet winter traction and wear resistance you need for your passenger car, minivan, truck, crossover, or SUV. Mindlite provided full video production services for Yokohama’s launch of their iceGUARD tv commercial campaign in both english and french. We filmed this in the summer with “no snow” and our production team of VFX artists, editors, aerial cinematographers, sound designers, and film crew.